Blue Jean Cartoons is a sustainable fashion concept I created, transforming repurposed denim into customizable garments featuring original heat-pressed cartoon illustrations. The retail space was designed to reflect the brand’s eco-conscious values, with thrifted fixtures, denim-accented details, and a warm wooden storefront that reinforces its handmade identity. Store renderings were developed in Photoshop and completed in Procreate.

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The product line includes denim jumpsuits, skirts, jackets, totes, and bucket hats, each customizable with cartoon characters I illustrated and designed, offering a variety of distinct personalities for customers to choose from. A responsive website extends the brand digitally, translating the playful in-store experience into a clean, user-friendly interface. The identity is anchored by a custom logo featuring a cheerful denim planet, symbolizing sustainability and positive environmental impact.

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A complementary social media strategy blends storytelling and product education, highlighting brand values, customization options, and behind-the-scenes production to drive engagement.

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Designed in Procreate, Photoshop, and Illustrator, this project highlights my skills in brand development, illustration, retail concept design, layout, and cohesive visual storytelling across physical and digital platforms.